celebs and influencer

Celebs And Influence – Positive or Negative?

The terms “celebrity” and “influence” go parallelly and hand-in-hand. Being a celebrity is always associated with a certain level of influence. However, the concept of “influence” is highly divergent. While some aspects of influence can be attributed to the social influence of opinions, crippling patriarchy, addressing multiverse societal issues, and positivity in general, others could […]

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Why Companies Should Make Influencer Marketing Part Of Their Daily Marketing Strategy

Influencer Marketing is a type of marketing that focuses on using key leaders to deliver the message of your product to a large market. Instead of marketing directly to a large group of consumers, instead, you encourage / hire/pay influencers to give out your name to the world. An influencer can be attributed to a